Ben waddleton. ANIMATION DIRECTOR

SURE: NEVER MORE SURE.

WORLD CUP

Client:
Sure

Project:

To create 10” bumpers as companion pieces to their TV spots. 
Ben decided to make the product the star of the show, recreating high pressure situations in miniature and using the magic of stop motion to show how Sure deodorant changes the game.
This series was so well received they also ran as TV spots during the 2018 World Cup.

 

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