JOHNATHAN K HARRIS: DIRECTOR
National Trust. Love the coast.
The first of FEED's projects with Mischief for National Trust, Love The Coast has gone on to sweep the boards during 2016; picking up Best Use of Digital at the CIPR Awards ("this was an excellent example of modern public relations practice, integrated across The National Trust's social and digital channels") and Best Use of Planning, Strategy and Evaluation at the PR Week Awards ("the campaign broke records for awareness of, affinity with and advocacy about the conservation work, while £396,000 was raised in donations and National Trust membership jumped 23 per cent). In addition, Love The Coast was a commended finalist in a number of other categories, including Best Use of Content and Best Integrated Campaign.