Client:
Coors Light

Project:

The Coors Light SUBZER-0° Adventures campaign gave fans a chance to win incredible ice-packed adventures, like Ice Caving, Bob-sleighing and Snowmobiling.

The task was to develop the content that would live on Vine, Twitter and Facebook to excite people about this competition and drive entries, whilst also making the brand look Damme cool.

Casting the Coors Light bottle as the star of the show using stop motion animation bought the various prizes to life. 

Ben worked with a talented set-designer to create one of his favourite backdrops to date and combined it with fun and humour for some charming and relevant content.